Bajaj Finserv and its insurance partner Allianz are looking  to buy homegrown mutual fund Quantum, highlighting the consolidation trend in  the mutual fund industry. The proposed deal would mark the entry of the Pune based  financial services firm and the UK-based insurer into the highly fragmented and  competitive industry marked by wafer-thin margins. 
  
  People familiar with the situation said the two companies are in advanced  stages of talks to acquire the six-year-old fund house, with a  direct-to-investor business model. 
  
  Typically, valuations in large deals are based on a percentage of total assets  under management (AUM). But this would possibly be a bilateral deal with  valuation based on a premium to the networth (of around Rs 20 crore), said an  investment banker involved with past transactions in the mutual fund industry.
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