The finance ministry and capital market watchdog Sebi will  think of ways to revive the fortunes of the mutual fund industry by making the  incentive structure more attractive for distributors. The ministry will meet  industry representatives and Sebi officials on Monday before drawing up a plan  to give a leg up to the industry that is faced with steady outflows, partly due  to disinterested distributors. 
  
  Commissions to distributors and marketing expenses were met by the fund house  by charging an entry load of 2.25% from investors. Of every Rs 100 an investor  put in, Rs 2.25 was charged as entry load while Rs 97.75 went into stock  purchases. Of this, the chunk was earmarked for distributor commission. 
  
  The entry load was banned in 2009 by former Sebi chief CB Bhave, who felt that  investors were being taken for a ride by distributors who encouraged investors  to churn their portfolios. The ban, however, dried up inflows into mutual  funds. 
  
  "The objective is to reinvigorate the mutual fund sector," a finance  ministry official told ET, confirming that the issue to bring back incentives  was on the agenda and would be taken up with the market regulator. In the  absence of sales push, coupled with a dismal market, equity schemes assets fell  11% in a year to Rs 1.67 lakh crore in May. 
  
  The meeting comes close on the heels of Prime Minister Manmohan Singh's  statement on Wednesday that there were problems facing the mutual fund industry  that needed to be resolved. 
  
  current Sebi Chairman UK Sinha may find it difficult to lift the ban as it may  be perceived as anti-investor. "The UK had proposed a similar ban ahead of  India, but later deferred it for three years, and that too after giving the  domestic industry 18 months to adjust. There may be a need to follow this  example in the wake of global developments," said a government official. 
  
  While several fund houses rampantly misused the entry load mechanism to shower  distributors with gifts and foreign junkets, the ban stunned funds as well as  intermediaries, which had no time to restructure themselves. 
  
  Brokers felt it could have been done in a phased manner as it made little sense  for them to sell MFs in smaller cities for collecting investments worth a few  lakhs. Industry body AMFI and mutual fund houses have made several  representations to Sebi in the last one year advocating review of the cost  structure, so as to have a wider retail participation and geographical  penetration. Experts suggest a comprehensive package of measures to revive the  industry. 
  
  "Like any other industry, mutual fund industry is also under pressure due  to weak economic environment. Measures like reversing entry load ban will not  alone revive the industry. There is a need for having greater flexibility in  managing the expense ratio. Mutual funds should also be allowed to launch  pension funds to attract long-term investors," said Dhirendra Kumar, CEO,  Value Research. 
  
  Sebi had earlier informally sounded out market participants on reversing the  ban on entry load, but never went ahead to revoke it. It has also met various  market participants like fund houses, investors associations, distributors and  mutual fund advisors in the last few months to seek their views on the subject,  sources said. 
  
  "As part of the discussion, Sebi had sought views of industry participants  as to whether reversing the ban on entry load would be in the interest of  investors," said a person who participated in one such discussion some  weeks ago. 
  
  Sebi is also in favour of pushing the Rajiv Gandhi Equity Saving Scheme, which  seeks to provide tax breaks to first-time investors in equities, to be made  available to investors through the mutual fund route.
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